Does Your Business Really Need a Newsletter?

 You are going to say yes, aren't you?

You are going to say yes, aren't you?

Okay, if you have checked out this site at all, you know what my answer will be.  But humor me for a moment.

For a busy professional, newsletters are the biggest bang for your buck. They show your expertise, create trust, drive your social media, and demonstrate your culture.

  • There are 3x more email accounts than Twitter and Facebook accounts combined. (Radicati Group)
  • Email is 40x more successful at acquiring new clients than either Facebook and Twitter.  (McKinsey & Company)

Newsletters also have a higher click thru and conversion rate than social media.  

So yes, your business needs a newsletter.  

Now that you have obviously been convinced you need a newsletter, you have to decide on what kind of newsletter.  You could send a newsletter yourself or send the industry standard newsletter.  Or better yet, you could send a fun and engaging newsletter!  That's what the cool kids do.  

Fun and engaging newsletters use:

  • Video - Click-thru rates for newsletters increase 2-3 times with a video.
  • Humor - It's not enough to be just informed.  We want to be entertained too.
  • A Call to Action - Tell the reader what you want them to do!  See below, for an example.

To get your own cool newsletter email me at
You can also text or, heaven forbid, call me at 615-594-7094.