My wife and I started watching The Leftovers, a TV series in which 2% of the Earth's population disappears. The plot centers around the town of Mapleton, a cult that really likes smoking, and a rogue cop. Oh, and missing 100,000,000 people.
This got me to thinking about what percentage of businesses out there are using video to promote their business. It feels like there is only 2%. If that is the case, 98% of the businesses could disappear from Interwebs in the near future!
And by disappear, digital marketing experts say, if you don't have video content on your website in a few years, you will not be on the first page of Google and may not be found at all.
Here are a 6 interesting statistics ripped from the world wide web:
Adding video to your email campaigns can increase click rates by 300% (Wistia)
Americans perform 4 times as many video views as they do Google searches.·
80% of users will click on video or images in their search results before clicking on anything else. (webwalkersolutions)
Video results have a 41% higher click through than plain text results.
Video is 50 times more likely to gain organic page rank with Google than plain text results. (adjustyourset)
Video also boosts on-site conversions/sales by 64-85% when included on the product/conversion page.
So, how can you use this to your advantage? You can use video in your newsletters, blogs, testimonials on your website, bios on your website, and ads for your products and services, and this can result in the following:
- Better search rankings on Google.
- Higher conversion rates, which means more buyers for your products and services.
- More social interaction.
- More engaged customers who want authenticity.
So I have a quick question for you.
If we like video so much, why are so few businesses taking advantage of it? Please add any comments in the section below.