The Two Farmers
Once upon a time there were two farmers.
The first farmer planted his seeds early, watered regularly, and sprayed for bugs.
The second farmer planted late, watered when he could, and never sprayed, because...well, who has time for that?
He did buy a super duper crop that a friend of his told him about that was guaranteed to work with no effort at all.
When it came time for the harvest, the first farmer did well. Really well!
The second farmer, not so much. He had a couple of good crops, but mostly weeds.
He didn’t understand. He planted a few things, but really, this whole farming thing must not work. The first farmer must have just been lucky!
The first farmer wasn’t really a better farmer. He was however, more focused and patient.
Marketing your business is very similar.
When one busy professional, has a plan, is different, and markets regularly he is “lucky.”
When another wings it, sounds the same, and markets only when he is not busy (which is never) he is not so lucky.
The question is, do you want to create your own marketing luck?
Of course you do! Click the pic below to plant your own seeds!