I have discovered that most financial advisors have videos on their site.
In fact, they have a lot of videos!
This is great news!
70% of internet traffic is video ( Cisco)
80% of internet users will click on video or images in their search results before clicking on anything else ( webwalkersolutions)
Unfortunately, there is a silly mistake that most financial advisors make with their videos.
They are not using them!
The videos are hidden in some “Resources/Blog/Media/Video” tab in their Nav Bar.
Also, many of the videos are generic and are the SAME videos that many other advisors have.
Having the same video that everyone else has and then hiding it may be the same as not having video at all.
Your videos should show your personality, speak to your clients, and be seen!
Check out what Jason LaVigne from Blue Water Financial LLC did to start the process of letting potential clients know they are different.
He uses this video in email follow up, seminars, and on social media.
You should also notice that this is storey based.
Stories help us connect to clients and videos help us tell stories. Yes, I’m partial, but they truly do work.
Many of the financial advisors just spew facts and figures.
Family Wealth Partners wanted to promote an event, so they used this video to do that.
Paul Winkler used the story of Chicken Little to educate his clients and tell them how he was different.
The blog was just one of the many places he used this video.
If you have videos, don’t hide them.
Use them in your blog posts, social media platforms, email marketing, seminars, and throughout your site.
And if you don’t have video…well…