I started making videos for busy professionals a couple of years ago.
I had a lot of experience in writing articles for the local newspapers and for my blog.
My initial hope was to just write website content and do some email marketing.
After an experiment or two, I quickly realized that turning the blogs into videos was the way to go.
Well, it works!
Videos do the following:
- Pre-sell customers and provide warm leads
- Build authority
- Are very versatile
- Are fun and engaging
- Stand out from your competition
(Related: How to Create Videos That Increase "Hot" Leads Guide)
For example, check out the video Mark Jost created to stand out in a very crowded market.
You will notice that he didn’t tell you about every type of loan he has ever done and he didn’t try to target everyone possible.
He picked a specific product and targeted a referral source.
And the videos can be used with:
- Social Media
- Email Marketing
- Email Follow-up
Here is another great example.
Jeff Stine from Acopia has also picked a specific loan and told a story.
Sure, he offers other loans that really anyone can use, however, Jeff knows that you can’t tell everyone that you are all things, to all people. That’s what the competition does:)
Lastly, Accurate Mortgage has a new app and they are using video to promote it.
They want to connect with their customer and tell them why they are different.
Videos let you cut through the clutter and increase your sales.
You need to create your own content, in your own voice, and it needs to be about the customer!