I. WAS. STRUGGLING!
I knew what to do, but I just wasn’t doing it.
And everyone was frustrated!
It was Monday, June 5th, 2017 and the Nashville Predators were playing in the Stanley Cup Finals.
I was grilling out next to the pool, we had the TV on the patio table, and I got the bright idea to build a small fire so the kids could make s'mores.
I really didn’t have a plan to build the fire and just tried to wing it.
BAD IDEA!
Growing up in rural Tennessee, I have built a fire or two.
You need some kindling wood (light brush and sticks), build them into a pyramid, and use newspaper as a catalyst to get the fire started.
Once it gets going, you begin adding larger pieces of wood.
But I was impatient.
I wanted my big fire right now!
So, I just slapped together some sticks and a couple of big pieces of wood.
I didn’t put the catalyst first.
So, I didn’t get a fire.
And the kids ate cold s’mores:(
This brings me to you.
Do you have a catalyst for your business?
Most of the people I work with get most of their sales from referrals or word of mouth.
However, they would like to increase their business.
They need a catalyst!
Check out what David Kottler, insurance agent, is doing for a catalyst to gain traction with his referral partners.
He hosts this video on his website and emails them to his referral partners. Granted, the video doesn’t necessarily get a sale on its own (although it has a few times), however, it gets the fire going.
If you don’t believe me, check out his own words.
“Charles' work was awesome. It captured what I wanted to communicate in a clear, humorous manner, and has resulted in several advisors calling me to have me work with them. Everyone loved it!”
David used an animated video that told his referral partner’s story as his catalyst.
Obviously, I’m partial to animated video, but with good reason.
Americans perform 4x as many video views as they do Google searches.
Video results have a 41% higher click through than plain text results.
80% of consumers remember a video ad they viewed in the previous 30 days
Whatever the case, you need a catalyst of some form or fashion.
So again...do you have a catalyst for your business?
If not, you may have a smoldering fire of cold sales...and cold s’mores:(
To make sure you are consistent with video, download this FREE Video Marketing Made Simple Checklist.
Would you rather spend time working on your business and not playing the role of video expert too? Yeah you are!
