I was teaching Lane about red lights when he was a little fella.

We came to a red light, and I asked him what it meant.

“It means stop daddy!”

“That’s right little buddy. Now it’s green. What does that mean?”

“Gween means go daddy!”

“Oh, that’s 2 for 2 friend.” (Man, I am such a good dad)

Then at the next light I slowed to stop for a yellow light.

“Lane, what does yellow mean?”

He sat there with a puzzled look on his face. This was going to be a teaching moment for Dad of the Year here.

“It means slow down, son.”

He still looked confused.

He then said, “but not in Mommy’s caw...in Mommy’s caw, yewwow, means go FAST”

Ugh...but you know what. He’s right. In Mommy’s caw it does mean go fast.

The same thing is probably happening to your branding and messaging.

You have two different people look at you and your work and they will say two different things.

But if you really want to stand out in a crowded market and really touch people, you need to be distinct, different, and consistent.

If your marketing is generic or just plain boring, you will have a slow sales cycle and not the income you want.

If you are truly the expert display it.

If you really serve a special market, make sure everyone knows about it.

If you are the most convenient, fastest, or most accurate, hang your hat on it.

And find a unique way to deliver that message!

Or you will just be a confusing yellow light. And maybe have a boat load of red light tickets.

p.s.

One of the best ways to deliver that message in a different and consistent way is with animated videos. Find the right package for you below!