What Should You Put In Your Video?

Need this done for you?

What Should You Put In Your Video?

Section 1: Tuning Into Your Audience's Needs Dive deep into understanding what your audience craves. Start by asking your clients or potential clients directly what they wish to see. Not sure where to start? No problem! Hop onto social media or message boards where your audience hangs out. Look for recurring questions or problems they face. Still stumped? Try a simple Google search like "How to make a video for your business?" to see what people are asking. This method not only reveals the questions but also teaches you the language your audience uses, making your video content resonate even more.

Section 2: The Art of Scripting Your Video Yes, you need a script. No, it doesn't have to be a Shakespearean masterpiece. But remember, "winging it" is not an option. Here's a cheat sheet to get you started:

  1. Who is your target client? Be specific. Trying to appeal to everyone is a surefire way to appeal to no one.

  2. What problem are you solving for them? Get to the heart of their struggle.

  3. Introduce yourself. Why should they choose you over the competition?

  4. Outline your solution. What can you do that no one else can?

  5. Describe the results. What can clients expect after working with you? Bonus points for attaching emotions to these outcomes.

With these answers, you're well on your way to a script that engages, informs, and converts.

Section 3: Video Length That Keeps 'Em Watching How long should your video be? As long as it takes to get your message across without losing their attention. For new viewers, aim for 60-90 seconds. This is your window to make an impression. For those already familiar with you, a 3-minute video can work wonders in building that no-like-trust factor. And when you're making a big ask or a deep dive? Cap it at 5-7 minutes. Anything longer and you risk losing them to the next shiny object on their feed.

Section 4: Crafting Your Call to Action End with a bang, not a whimper. Tell your viewers exactly what to do next. Be clear, be concise, and most importantly, be direct. Offer them the next step or two, and provide all necessary contact information. This isn't just about keeping them engaged; it's about converting that engagement into action.