Recently, my wife (Sarah) and I visited my 8-year daughter’s (Ava) school to do something called “Parent Share”.

“Parent Share” is when grown ups bore little kids with what they do for a living.

Since Sarah and I are entrepreneurial, we decided to help 140 second graders start a business.

Should be easy, right:)?

We took on about 40 kids at a time, putting 4-5 kids per business.

We had them pick a business, name it, decide what they were going to sell, price items, and even do an organizational chart.

But most importantly, we had them describe why their business was different and why customers would buy from them.

We got some shocking results!

And by shocking, I mean, we had dozens of 7 and 8 year-olds GET IT!

We had a photography business that sold “very expensive photos, but they are all 3D and the customer gets to edit them.” And there was a candy store that “had the more sugar in their candy, than anyone else!”

Out of 35 business, there were only a couple that were the best or cheapest.

Oh, and there were none with X number of years of experience, great customer service, or had some complicated sounding certifications.

Why?

Kids know you can’t be the same as everyone else
and expect to STAND OUT among everyone else

Odds are, you are unique and there is a good reason for someone to buy from you instead of your competitor.

One of the easiest and most effective ways to be unique and stand out is with animated video.

If you have a specific process that sets you apart from other financial advisors, don’t simply try to describe it in boring text on your site. Look at what Three Leaf Financial did to describe their unique process.

(Check out - The silly mistake that financial advisors make with video)

If you are an insurance agent wanting to increase renewals, don’t wait until it is too late to stand out. Jeannie Gregory is educating her customers and getting new customers.

If you an attorney that wants to stand out in a crowd, the same old “we work for you” commercial will not make that happen. The Collier Firm chose to tell the story of a potential client, to show how they are unique.

Don’t overcomplicate this.

Stand out from a crowd and give customers a reason to choose you.

And if you are looking for candy with more sugar, I’ve got the store for you:)

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