Recently, I had a financial advisor tell me he didn’t believe in marketing.
Really, he did.
Like it was freaking make-believe!
You know, Bigfoot, leprechauns, and marketing.
In that order.
Ironically, that’s like people who don’t believe in the stock market.
Really, there are people like that too.
They say, “But you could lose everything. What if the market goes down?!”
They even have a story of a friend that lost everything in the Dotcom/9/11/Housing bubble crisis.
What they mean to say is that friend didn’t have much to begin with and then sold once the market went down.
Bad investors pull money out of the market every time there is a downturn and buy every time the market goes up.
This means they are buying high and selling low.
It is an emotional decision.
It is also a bad decision.
However, good investors leave their money in the market for long periods of time, knowing that the market fluctuates.
They still diversify and rebalance, but they stick with their investments.
Many busy professionals are quick to be like an emotional investor.
Every time a marketing campaign hits a small obstacle they quit.
For example, open rates didn’t beat last month’s email marketing or we didn’t get as many likes as last time, so this whole marketing thing must not be working.
Then they quit.
This also leads to poor sales results.
Buying high and selling low.
The goal is to create a marketing strategy that is built for the long haul.
Your marketing efforts need to realize their compound interest.
Take this example from Darren Hardy’s book, The Compound Effect.
If you could have $.01 that doubled every day for a month or $3,000,000 which would take?
Naturally, our lizard brain wants to guaranteed cash right away.
But check out the results of the compounding penny.
Trust me. You want the penny.
Now look are your marketing.
Are you letting it compound?
A single video only resting on your site will not compound. That’s just a savings account.
A couple of videos, regularly posted to social media, added to email marketing and email follow ups will compound. That’s more like a mutual fund.
Oh, and try a little SEO and show the video during presentations. You are getting into strong diversification and rebalancing territory there.:)
You WILL GET A SOLID ROI if you actually use your video regularly.
Check out Lifelong Wealth Advisors (great name, by the way) marketing investment.
So the big questions are:
Are you investing in your marketing?
Are you letting it compound?
Have you even made the initial investment?
By the way, that financial advisor is at the same place in revenue as he has been for the last 10 years.
That’s not a very good investment.
p.s.
Already have video, but not using it? Get the handy-dandy Video Marketing Made Simple Checklist
p.p.s.
No video yet?
Would you rather spend time working on your business and not playing the role of video expert too?
