So often we hear about the importance of selling with a story. And rightfully so.
Just tell the right story. Your customers don't want to hear your story. YOUR story is boring! Even if you are the best in the industry, support insert-hot-cause-of-moment-here, and just completed a half-marathon. Again.
The story they want to hear is THEIR story. Their story is interesting!
Make sure you frame your product or service in a way that recognizes the customer, their problem, what the solution is, and end with a fabulous result, i.e. a HAPPY ending to their story.
Check out this whiteboard video that American Furniture Repair uses to tell their customer's story.
So today, think about one way you can tell your customer's story. They will thank you. With money.
And if you want want a super simple content calendar that will help you tell stories, click below!
If you want a whiteboard video to tell your customer's story let me know at firstname.lastname@example.org or call me at 615-594-7094.