You have heard the saying, “if it ain’t broke, don’t fix it.” Works great with toilet paper. Seriously, what’s there to fix?
However, I can’t say the same for your business. Or mine for that matter.
Recently I’ve changed my videos. Instead of just whiteboard videos with no animation, I now have fully animated videos.
Why? The whiteboard videos were great, people bought them, and I got great feedback.
But I want to stay ahead of the curve and step up my game.
The result? Increased sales, custom characters, and even better feedback.
And as for you, think of it this way:
“If I had asked my customers what they wanted, they would've said ‘a faster horse’" - Henry Ford
It is about incremental improvement. Standing still in today’s market is the same as giving up. It is easy to only do what has always worked. The problem with that is ignoring change. And change is constant.
And it’s scary, because you could fail. The scarier part…you could do nothing.
Odds are that you are doing 3-5 things to market your business. And it is the same 3-5 things you were doing a year ago. It is time to “fix some things that may not be broken.”
- How much content are you creating and sharing?
- Have you added video to your site, social media, or email marketing? (70% of internet traffic is video)
- Do you have a really strong process for following up with past customers and current referrals?
- Are you taking on speaking engagements that let you brand yourself as the expert?
This doesn’t mean that you should trash everything you are doing, but it does mean you should make some incremental changes.
Ready to do something scary? No, not eating at Applebee's.
I mean get cool video that let's you stand out. Yes? Good. Click the GIF below! Now!
CLICK THE GIF! ALL THE COOL KIDS ARE DOING IT!